«Gaz i Rok» or «Gazirok» is a carbonated drink for connoisseurs of rock music and not only! The idea of such naming was a play on words, a funny pun. On the one hand, it is «Gazirok» (which means soda and indicates the product itself). On the other hand, it is «Gaz i Rok» (Gas and Rock). The concept idea was of the sign of the horns and tattoos as subculture's symbols. It changes depending on the drink taste and a different mood reflecting.
For the target audience, such as teenagers, this visual solution is close in spirit and mirrors the rebellious mood of youthful maximalism. For the adult connoisseurs, this direction of music immerses you in the atmosphere.