A project to design a logo for an English tutor. My task was to create a bright logo for personal brand «EASYENGLISH». The visualization of the idea was based on the shape of the brain and it complex and multi-layered nature. Active colors create a warm and comfortable mood but the logo configuration complement and systematize the figure. It was also necessary to create an identity for social networks. The task of the work was that the client wanted something unusual and without personal photos. The publication contains illustrations feature is the combination of the cultures of the studied object and the place where it is cognized. English/American culture in the Belarusian/Russian environment.